SRK's REAL Boulevard

Shah Rukh Khan has begun work on his lifestyle boulevard project at Ras Al Khaimah in the UAE. The actor appears in the project's promotional campaign posters. As reported ('Realty Raja'; Hitlist, Sept 30), an SRK boulevard is being built on Al Dana island in Ras Al Khaimah.

In the posters, SRK talks about his experiences in B-Town and how he looks at his new venture.

One of the posters says, "There are a few things I've learnt from making movies. You can't hire a great sunset.
You can't say, 'let's get the seagulls to fly in from the right' . You can't ask the wind for a retake. Some things should never go according to a script. Some things should be real."

Another poster has the words, "An on-screen romance lasts three hours. With a break-up thrown in between for drama. Real-life romances are better. They last a lifetime. The ups and downs are real. People fight harder to keep their romance alive. And that's the way it should be. Some things should be real."

It is learnt that King Khan will launch a full-fledged campaign in the coming weeks.
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