Even before Fashion has arrived at theaters, it has already recovered close to half of its costs through endorsements. Budgeted at Rs.17-18 crores, the film has seen brand endorsements worth Rs. 7-8 crores from Lenovo, Sunsilk, Reebok and Kimaya amongst others. Says a highly placed official attached to the film’s production house, “We have managed to cut some great deals with the leading brands from the world of fashion (obviously), laptops, hair care and footwear & apparels. They have been prominently placed in Fashion and we have made sure that they don’t obscure the basic flow of the film.”
How profitable has the venture been? “It is a profitable deal for us as well as the brands”, confidently says the source, “Fashion is a much hyped film and the kind of class it caters to, the brands can well expect quite a few eyeballs for them from the high end consumers. They understand that Bhandarkar Entertainment is a name to reckon with and it would be mutually beneficial for all the parties to gain from the deal.”
Talking about the huge expectations that audience has in general from Fashion, Madhur commented, “This is my biggest project till date and though I am a experimental filmmaker, my movies do well at the box office too. It has been such an exciting journey during last 9 months that I have hardly sat down and deliberated on the expectations front. Even today, I am neck deep into the post production of Fashion. It is hardly a few days to go for the 29th October release of the film and I am keeping my fingers crossed that the film is liked by one and all.” For Gossips And Mirch Masala Log On To Bollywood Paradize
Be it Aap Ka Surroor - The Moviee or Karzzzz debutants just get lucky when cast opposite Himesh Reshammiya. Aap Ka Surroor had Hansika Motwani and Karzzzz has Shweta Kumar. And now his upcoming film, Hhey Gujju has new-bee, Shruti Agrawal as a lead opposite him Catch the sizzling Shruti Agrawal, the supermodel who is all set to mark her foray in films as she talks about her debut film.
Launch My film is titled Hhey Gujju and I am playing the lead opposite Himesh Reshammiya. It is a romantic comedy and is being directed by Satish Kaushik and produced by Studio 18. My role is that of an NRI girl who comes to India and falls in love with Himesh.
Casting coup It was sheer luck that I bagged the film. The producers were looking out for someone to play the lead and after seeing my pictures, they called up my agent.
I was informed that I had to meet them urgently. It was already seven in the evening but I still went for the meeting.
The producers just spoke to me for 15 minutes and said that they would revert in a week’s time but before I reached home, I got a call from my agent who said I was selected.
Stepping-stone I have done an acting course from Anupam Kher’s An Actor Prepares Academy. It was a three-month course and trust me it helped me in leaps and bounds. Before the course, I have not done anything in acting so I had to start from scratch.
But yes being a model from the past two and a half years did help. I am a professional model and have done shows with a lot of leading designers and have been featured in the Kingfisher swimsuit calendar twice.
First shot My first shot was a dance sequence and I was so nervous. That was the first time that I actually walked into a film set. But my director was pretty sweet and patient enough to understand my situation. The shot went on smoothly without any problems.
Stumbling block Well I have been lucky enough to have met the right people in life. I had heard a lot about the industry but because I am from the modelling world I know how the industry functions. Anyways all that matters is how you want to project yourself. As long as you know the kind of people to work with, the industry is a great place.
Lessons learnt If you are serious about your work and have the required potential, you will never go unnoticed. You have to believe in yourself.
Also I would like to say that it is very important to keep doing things even after you are done with the acting course. When you do the acting course, you have to concentrate and pay attention to all the classes conducted in the acting school.
Matinee idol I am too young to choose who I get to work with. There are so many directors who are brilliant at their work; Sanjay Leela Bhansali, Yash Raj, and Karan Johar are directors everyone dreams of working with. I am a die-hard fan of Shah Rukh Khan and would love to work with him someday.
Future plans Right now, I just want to concentrate on my debut movie. This is my first film and I am taking it really slow. I am only concentrating on proving myself as an actress so that I get good roles in the future. For Gossips And Mirch Masala Log On To Bollywood Paradize
How was your experience with ‘Bachna Ae Haseeno’ and Yashraj camp? Minisha Lamba & Ranbir KapoorMy experience has been fantastic; everyone has always been talking about, how Yashraj pampers their actors and they are so good to work with! And after experiencing it firsthand, I must say there are people claimed who are extremely hospitable, know what they are doing, and treat everyone with great respect and great equality.
How was your experience with the entire cast of ‘Bachna Ae Haseeno’, especially Ranbir Kapoor? Everyone was fantastic! I didn’t have any common scenes with Bipasha or Dipika, so we didn’t shoot together, but we did promote the film together. And when 3 girls getting together, they talk about all things like from clothes, gossips to boys; everything so it was great fun.
Recently when we had an article on hairstyles of bollywood actresses, many fans said they loved your hair in “Bachna Ae Haseeno”? What do you want to say to your fans? Thank you so much! Siddhartha and I were experimenting on that look, we didn’t know whether we should do it or not. Siddharth was very confident and he told me “go ahead, it’s a really nice look, we’ll try it because we want you to look completely different in the post chapter”. It’s really nice to see that people have appreciated and liked it.
Tell us something about your role in the upcoming Minisha Lambamovie ‘kidnap’? In kidnap again I play the role of 17 year old girl, who is very hep and modern. She is someone who is excluded from her father and therefore is on a constant fight with her mother because she does not allow her to meet her father. So finally when she ends up getting kidnapped, how her mother is forced to talk to her father in order to get her daughter rescued.
In both the movies ‘Kidnap’ and ‘Bachna Ae Haseeno’ you are playing a role of a teenager. How will you differentiate yourself as ‘Mahi’ and ‘Sonia’? Well completely, these characters are like sweet and salt. Mahi is very romantic, believes in fairy tales, sweet and soft. And Sonia is someone very practical, today and ultra-modern. She has no interest in love, neither she is a nut case who is wanting love from man. This is basic difference.
How is working with Imraan Khan and Sanjay Dutt in ‘Kidnap’? Minisha Lamba & Imran KhanFantastic! I have worked with Mr. Dutt before, this is our second film together but we hardly had any scenes together, but whenever we interact, he is so courteous and warm. He is a very shy person and also a very senior actor so one always has that respect for him. Imraan khan was someone I got along with like a house on fire. We were like two mad hatters who just kept on jabbering all the time about everything. He is a very knowledgeable person, someone who knows everything. So it’s great fun chatting and quizzing him, I use to call him a ‘walking, talking Encyclopedia’, because you can ask him anything and if he doesn’t have the answer, he will get it within 7 minutes flat and he let you know all that you need to know.
Describe your dream role to us? My dream role is to do a periodic film.
Whom you see as your icon for being a successful actress? I see Maduri Dixit as an icon for being a successful actress
Message for all your fans at bollycurry.com? I love all my bollycurry fans. Thank you so much for your love, support and everything that you have given me. Please do go watch my new film ‘Kidnap’ to watch me in an all new avatar For Gossips And Mirch Masala Log On To Bollywood Paradize
Tulip Joshi is ecstatic that Harbhajan Mann starrer Punjabi film MERA PIND has turned out to be such a smash–hit success all over. Reason? Her own Punjabi film is just round the corner and she plays not one, not two but as many as three roles in the film. Moreover, her co–star in the film happens to be Harbhajan Mann himself.
'Shooting for the film has been wrapped up and the makers are just waiting for the right time to release this film since they want MERA PIND to have an extended winning streak at the box office', informs Tulip.
Since Tulip is a Mumbai girl, one can't help but ask her if language was any hindrance in shooting for the Punjabi film.
'Cliched as it may sound but the fact is that emotions have no language; they find a language of their own', says Tulip who has also worked in films down South, 'I have also worked with Mammootty in a Malayalam film and am used to working in regional films. I was never hindered by the fact that I was acting in a film where I wasn't fluent with the local language.' For Gossips And Mirch Masala Log On To Bollywood Paradize
Belonging to a Nawabi family, Daughter of former well–known Cricketer Mansoor Ali Khan Pataudi & actress Sharmila Tagore and sister of Superstar Saif Ali Khan – Actress Soha Ali Khan never had a pre–determined dream of turning an actress. Before embarking on her Bollywood career she even worked with big corporates.
After her stint in the real world she decided to try her hand with reel life. And then came her debut film DIL MAANGE MORE with Shahid Kapur in 2004. Though she couldn't make her presence felt in her debut film but later on films like ANTAR MAHAL (Bengali film), blockbuster RANG DE BASANTI, KHOYA KHOYA CHAAND, MUMBAI MERI JAAN not only brought her into limelight but also gained her enough critical acclaim for her performances. With that she started getting recognized as true performer like her mother Sharmila and Bhaijaan Saif.
The smart, sensuous, hardworking, and classy Soha Ali celebrates her birthday today on 4th October. And all those who want to make it special for Soha on her birthday, simply post in your messages below and wish her a warm birthday and a great year ahead as she turns 30.