IIFA 2004 in Singapore declared her the Face Of The Year, and she has been on the Bollywood circuit for the right reasons. Amrita Rao has always guarded the sweet girl next door image, until we saw her playing a brash teenager in Main Hoon Na. Now, we will see her in a new avatar promoting her next film, Shortkut, at IIFA between June 11 and June 13 this year.
Amrita Rao will be present at the International Indian Film Academy (IIFA), this weekend to promote her film, Shortkut, scheduled for release in July this year. Directed by Neeraj Vora and produced by Anil Kapoor, its screenplay is by Anees Bazmee.
The cast of Shortkut includes Akshaye Khanna and Arshad Warsi. Sanjay Dutt and producer Anil Kapoor are also scheduled to appear in a cameo. The film is slated to be a family entertainer.
Amrita says, in a release, "Macau is a unique amalgammation of Portugal and Chinese culture, which I am quite fascinated by and looking forward to explore. This year, besides mingling with the entire film fraternity, I will be giving undivided attention to my soon-to-be-released film, Shortkut.”
Known to be a lucky mascot for many Bollywood actors, Amrita will walk the ramp with costar Arshad Warsi as part of the special IIFA Foundation Fashion Extravaganza followed by a rapid fire Q & A round with hosts Zayed Khan and Sophie Choudhary.
She is expected to wear a Wendell Rodricks outfit complemented by jewellery from the Gitanjali Group for the Fashion Extravaganza.
Her look for IIFA is all about being colour and comfortable. Amrita says, “My fashion statement will express loads of ‘green carpet’ glamour for the night, and simple yet sexy dresses for the day.”
Her green carpet and cocktail parties look will be created by designer Swapnil Shinde. Shinde has been instructed to balance sexy and elegant, so expect Amrita to depict a mix of prêt and couture at the IIFA parties.
Amrita will also wear accessories from design houses Christian Dior, FCUK, Aldo, Luxottica Group.
The International Indian Film Academy is a first-of-its-kind effort to promote Indian cinema globally, thus reaching out to millions of its fans. An annual event, it honours its talents with an awards night show fun-filled with performances from various artists to represent not only their work, but also to promote Bollywood on alien shores.
IIFA AwardsPREVIOUSLY, starting with the Millennium Dome, London, IIFA has traveled through Sun City, Malaysia, Johannesburg, Singapore, Amsterdam, Dubai, and Yorkshire. This year the gala event is being held in Macau.
What is the schedule of the event?
The International Indian Film Academy (IIFA) will unfurl in the exotic locale of The Venetian Macao-Resort-Hotel in Macau, China. The 10th edition of IIFA will be held at the picturesque resort during June 11 – 13, 2009.
Which Celebs are NOT attending IIFA?
Here’s the lowdown first, superstars Shahrukh Khan, and Akshay Kumar, have both used the family vacation bahana to not show up at the awards function event. A source close to the Kumar family reveals, Akki had worked out his summer vacation schedule to make time for his son Aarav, and despite the organizers promising both heaven and earth, Akshay will not budge.”
We smell a rat there. Seems, like the previous IIFA events in the past, which have become a Bachchan parivaar extravaganza, none of the major stars want to be over-shadowed by the luminaries.
Take the case of Shahrukh Khan, who has been quoted in the media, being non-committal to his presence at the show.
Who is attending? You must have guessed by now!
Which Celebs have backed out of their IIFA performance?
Bebolicious Kareena Kapoor was supposed to perform Marjani from Billu at the IIFA 2009 ceremony, but she has reportedly dumped the idea. Why you ask?
She obviously wanted to be the event opener and the one to close it with her dhamakedaar performances but since Big B is the brand ambassador and the key performance spots are booked for the khaandaan, she had to re-think her decision.
She decided to jump out of the fray and join beau Saif Ali Khan to watch the T20 event in England. IIFA show organizers have surely been fed a healthy dose of Bebo-ism.
After Bebo, ex beau Shahid Kapur, followed suit. Since his break-up with Priyanka, they too have decided not to perform at the event, where they were supposed to be the hottest item on the menu.
They were due to do a medley number on their Kaminay numbers, which would have been a treat.
"I was looking forward to performing at IIFA and showcasing Kaminay. However, my commitment to my producer has to be honored. I regret being unable to attend this year, " Shahid quoted in a statement.
Producers of the show have been sorely missing on masala this year.
What to look forward to tomorrow?
We will tell you who is performing apart from the Bachchans. Which film will unveil its first look at IIFA?
Find out, as StarBoxOffice brings you that and all the gossip tomorrow.
Bollywood hunk John Abraham is playing himself in "Fillum City" and says it is tougher than doing other roles.
"I'm playing John Abraham. And believe you me, it's not easy. I keep looking for myself in the character and find there are so many things that I want to keep for myself. I'm trying to act and dress as I do in real life. It's tough because you're constantly trying to 'act' like yourself," John told IANS.
The film is being made by debutant director Deven Khote.
John is also not happy with reports about him signing an international project. He wishes people wouldn't put out misinformation about him.
"I believe websites have put out stories that I'm doing an international film called 'American Empire'. I haven't even read the script. So where's the question of my doing it? Doing international films isn't a burning ambition for me," he said.
Though an enthusiastic voter, John couldn't be part of Karan Johar's short-film featuring most of Bollywood's youth icons to promote voting awareness. But he is hoping to team up with the Karan and director Tarun Mansukhani in the second instalment of "Dostana".
"Would you believe I was part of that project from the start. I sat with the director Tarun Mansukhani and Karan and we discussed the idea. But on the day we were to shoot, I was down with a viral fever. I'd have loved to work with Tarun. He's a wonderful boy. Hopefully, we'll be doing the 'Dostana' sequel shortly," he said.
Guess what Salman Khan and Kareena Kapoor did during a photoshoot of Main Aur Mrs Khanna?
They surprised director Prem Soni with a massive cake. “Since it was their last day on the set, Salman and Kareena ordered a huge cake with Main Aur Mrs Khanna on it,” said a unit hand. Prem Soni who cut the cake with the awesome twosome said, “It was a memorable moment, more so because this film got Salman and Kareena back as friends.” Salman and Kareena were not on talking terms because of Salman’s rift with Shahid. This was when Kareena and Shahid were together. “But Prem quite frankly told Salman that he wanted Kareena for the film and that he had already spoken to her about it. Salman read the script and he was all game for it. He told Prem that handling the cast and crew was his responsibility and as long as the director was confident, the actor was okay with everything. What’s more? The film’s shooting was completed in 58 days flat. Hence, the cake was kind of a double celebration — Salman-Kareena coming together and the film getting completed,” said a source.
Claudia Ciesla, the German model with the 38-DD cleavage and leading lady of Karma — Crime Passion and Reincarnation, is not really “Salman Khan’s blue-eyed girl”.
BT learns there is no truth to the Claudia-Salman proximity theory. The German model met the Bollywood hunk through a common friend at his home in Galaxy Apartments, Bandra. Present at the meeting was also Katrina Kaif, because Salman had asked her to be present when Claudia arrived and make her feel comfortable and at home.
An insider reveals, “Salman introduced Claudia to his family and then Katrina. No one till then had even noticed Katrina because she was in track pants, her face shorn of makeup, and she looked like a pretty girl who was part of the actor’s immediate family.”
Once pleasantries were exchanged, Katrina took charge and gave Claudia (who is alone in Mumbai) advice on how to go about making her career in Bollywood. “I understood her predicament of being an outsider in Bollywood. I told her to get herself a good female manager like I have. And, I wished her all the best,” is all Katz had to say of her meeting with Claudia.
Next thing she knew, was that the world was buzzing with the news that Claudia had a thing going with Salman. But for once, the actor must be at peace, because his lady love knows the truth on this chapter at least.