Overwhelming opening of the film had prompted Bhatts to increase the number of prints in the second week at number of territories. This paid dividends for the investors as the film fell by only around 35-40%, hence bringing the film's collection close to 25 crores in two weeks flat.
Sustained collections like these have managed to bring this medium budget film straight away into the SUPERHIT category. Though for Bhatts and Emraan Hashmi, this worked as a shot in the arm, the film's heartening performance has also made Kunal Deshmukh a director to reckon with who has now joined the accomplished list of Bhatt protegees like Anubhav Sinha and Mohit Suri.
Bhatts, Hashmi and composer Pritam would now be having their next release as RAAZ 2 for which shooting is currently on in full swing.
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