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In an upcoming ad for Dish TV, SRK has donned an avatar of a 75-year-old man who romances his wife behind closed doors by dancing with her. Anurag Basu, of Kites fame, who's directed this ad says, The story is very cute. Tanvi Azmi is playing Shah Rukh's wife. They're hiding inside their room and are dancing. Anurag, together with adman Prasoon Joshi, the brain behind the concept, planned the look and the ad. We didn't know if SRK will agree to the idea. I didn't want to make him Veer Zaara kinda old. It had to be different. So, pehle Shah Rukh ko buddha banaya humne pictures mein, and then showed it to him. He was very sporting and loved the idea, says Anurag.
While his contemporaries are playing college-students in movies, isn't it a leap of faith for SRK to add 30 years to his real age? Prasoon says, He liked the script a lot. Probably he never got a script like that before. His first reaction was, Well, I love it! He probably he trusted my work. He didn't take time to say yes.
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