Bollywood Paradize

Deepika Padukone's favourite designer is Manish Malhotra

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Model-turned-actress Deepika Padukone, who is in New Delhi to walk the Wills Lifestyle India Fashion Week (WIFW) ramp for designer duo Shantanu-Nikhil, says she does not follow any fashion trends.

"I believe in being comfortable in what I wear instead of wearing something in fashion that does not suit my body. I don't follow fashion trends," said Deepika.

Deepika says her favourite designer is Manish Malhotra, who is popular with most Bollywood icons.

"Manish always goes out of his way for me and does a good job. He also did my first film 'Om Shanti Om'," she said.

On Thursday, the actress was dressed in a one-shoulder, short salmon coloured dress designed by Shantanu-Nikhil, who are showcasing their collection at the WIFW as part of the sponsor show for personal care brand Fiama Di Wills.

"I am really looking forward to be a part of the show," Deepika said.

Deepika attended an event here to announce the winner of a Fiama Di Wills Beautiful Face 2008 Hunt, organised in collaboration with the Elite Modelling Agency.

Delhi-based Prerana Sharma was crowned winner of the event by the actress.

Deepika said: "During my days of modelling, I never got any such opportunity or platform to showcase my talent. But god has been kind to me."

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Shahid Kapoor's incredible chemistry with kids in 'Paathshala'

A man of few words, Shahid Kapoor is all set to don a new role, of a teacher, in Ahmed Khan's Paathshala. Shahid must have been a master of dance but now he has to prove his expertise in Music and English in the film.

Paathshala, as the name suggests, revolves around kids, and is set in a school campus. The film also has actors like Nana Patekar and Ayesha Takia playing key characters along with a bunch of renowned child artistes. The picture above displays Shahid grooving with the kids to the beats of a song. And we must add, he surely has an amazing chemistry with the kids.

Shahid has managed to touch everyone's heart recently with his performances in Jab We Met and Kismat Konnection. Now, it only remains to be seen if he can strike the emotional chord of the audiences, yet again, with Paathshala.

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Lolo, Bebo together!

Karisma and Kareena Kapoor will finally share screen space together on TV. The siblings will feature together in an episode of Nach Baliye 4. The Star reality show has Lolo as the judge while Bebo will be the celebrity guest.

The sisters have yet to feature in a film together. On Tuesday, Golmaal Returns producers (Ashtavinayak) pencilled her in to promote the film, on the reality show. She will be the only star from the cast who will be present. Considering that it is a dance-based show, the Kapoor girls will also shake a leg together.

The shoot will happen on October 20 and the episode is slated to air on October 24.

It is learnt that when Bebo was informed about the plan, she was thrilled and agreed without even a moment's hesitation. As all eyes will be on the twosome, they are looking forward to make it a memorable experience for them, the participants as well as the audience.

Says Kareena, "It is a reputed show and Lolo is there, so I'm really excited about being on it. Golmaal Returns is very close to my heart. It's crazy and I had a blast shooting for it. I'm sure the audience will have one watching it too."

Along with Karisma, Farah Khan and Arjun Rampal are also on the panel of judges that has telly couples gyrating to B-Town tracks for the coveted title.

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SRK rides Knight Riders wave

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Industry sources say, Khan’s popularity has soared after his association with Kolkata Knight Riders, with many Kolkata-based brands looking beyond Sourav Ganguly, tagged ‘maharaja’ of Bengal, and pursuing the ‘baadshah’ Khan’s endorsements instead.

Shahrukh Khan has emerged a brand that is selling not only through Bollywood movies but also through new endorsements.

Industry sources say, Khan’s popularity has soared after his association with Kolkata Knight Riders, with many Kolkata-based brands looking beyond Sourav Ganguly, tagged ‘maharaja’ of Bengal, and pursuing the ‘baadshah’ Khan’s endorsements instead.

Moreover, Shahrukh Khan, who gave two hit movies in the year - Om Shanti Om and Chak De India - reportedly earned more from the advertisements and endorsements.

Khan’s most recent endorsement after Indian Premier League (IPL) was with Linc Pen, one of the largest players in the branded pen industry, which appointed Shahrukh Khan as its brand ambassador.

This is also the first time that Linc Pen has opted for a celebrity brand ambassador to endorse its products.

According to Deepak Jalan, Managing Director, Linc Pen, “Shahrukh Khan is someone who personifies style, entertainment and popularity and these values resonate perfectly with our brand attributes. Moreover, Shahrukh cuts across age groups and demographics and appeals to a universal audience just like our products and was therefore a natural fit for the brand.”

In hand phones, Shahrukh Khan endorses Nokia.

According to Nokia India managing director D Shivakumar, “We are planning to bundle exclusive content featuring our brand ambassador Shah Rukh Khan for handsets sold in India.”

Nokia recently bundled the full length ‘Om Shanti Om’ movie in Nokia N96. It will look at bundling video clips and music of Shah Rukh Khan movies in the handsets.

Shahrukh Khan, on his part, would extend collaboration with Nokia for such possibilities through his production house Red Chillies Entertainment.

Khan also has Kolkata-based Emami to add to his long list of endorsements.

Khan is reportedly paid Rs 5 crore every year for his association with Emami.

Emami is known for having the maximum number of celebrity endorsers including Madhuri Dixit, Raveena Tandon, Sunny Deol, cricket captain Sourav Ganguly and also Amitabh Bachchan.

Shahrukh’s ad campaigns for Emami include ads for Chyawanprash and few other herbal healthcare products of Emami. The Kolkata-based Emami gets more than half of its revenues from their personal healthcare range.

Emami’s prime catch, however, has been Amitabh Bachchan, who is its umbrella brand ambassador, though he was signed on for Emami Fast Relief and Emami Navrattan Oil. Bachchan reportedly is paid a remuneration of Rs 10 crore - Rs 12 crore per annum, for this endorsement.

This year, Shahrukh Khan, who gave two hit movies in the year - Om Shanti Om and Chak De India - reportedly earned more from the advertisements and endorsements.

Also, Shahrukh Khan gets Rs 1 crore for being present in a function arranged in India.

Shahrukh Khan currently endorses more than 30 brands, including Pepsi, Hyundai, Airtel, Videocon, Sun Feast, Tag Heuer, Dish TV and Mayur Suitings.

According to TAM Media Research, Shahrukh has logged 4.25 million TV seconds in 2007 and has endorsed 39 brands. He was followed closely by Amitabh Bachchan, who logged 3.16 million seconds, having endorsed 36 brands.

However in 2008, Aamir Khan has been the highest paid star-endorser having bagged a fee between Rs 12-Rs 15 crore per annum for his last three commercials, including Tata Sky, Samsung Mobiles and Parle Monaco biscuits. Khan’s competition?

Till a year ago, the gap between Shahrukh Khan, the No 1 player in Bollywood, and Akshay Kumar and Aamir Khan was big.

However, now, Akshay is the highest-paid actor currently getting Rs 17 crore for a film, and Aamir having produced two super hits in Taare Zameen Par and Jaane Tu Ya Jaane Na which have grossed Rs 220 crore, has pushed up Aamir Khan’s market value in sync with Shahrukh Khan.

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